The music video for “Mama”, is a heartfelt tribute to the powerful women who shape our lives, particularly mothers. Released on International Women's Day, March 8th, the video celebrates women in all their forms and the profound impact they have on individuals and society.
Zanzibar, with its rich history and diverse culture, proved to be the perfect location to bring this message to life. Its vibrant landscape and people provided a visual canvas that perfectly mirrors the song’s tribute to women’s diverse roles in society.
As both director and producer, I took on a hands-on role in overseeing all aspects of the production, from the initial concept to the final edit, ensuring the video conveyed the emotional depth and strength of the song's message.